1. Loyalty 
Siemens - who refused often switch 
Wal-Mart - the fate of employees and the company 
Microsoft - loyalty is the most valuable quality 
Ford - equivalent to a pound an ounce loyalty wisdom 
Procter & Gamble - the Lai staff loyal to the corporate culture 
2. Integrity 
Kodak - honesty is what sustains a 
Panasonic - you dishonest, I do not want you! 
GE - as a member of the integrity of defense 
Coke can - honesty is the first 
Motorola - the most valued integrity of the recruitment of staff 
3. Hard 
McDonald's - diligent workers is the company - 
Motorola - only hard work can achieve the desired 
Wal-Mart - Qinaibuzhuo 
Microsoft - hard work is successful, "propeller" and the "sails" 
4. Responsibility 
Samsung - responsibility is the driving force 
Hewlett-Packard - do our own work is the best strategy for the promotion of 
Sony - the matter is their own business 
Lenovo - to the engine, instead of screws 
5. Enthusiasm 
IBM - go all out with great enthusiasm 
L'Oreal - Poet the perfect combination of farmers + 
Intel - enthusiasm build Pentium "Core" 
6. Dedicated 
Coca-Cola - dedicated supremacy 
Lucent - an important post than life 
Fujitsu - and the boss of the storm 
Federal Express - "mission to be" 
7. Thrifty 
Microsoft - is the virtue of frugality 
Toyota - in the use of money to spend 
Cisco - When the flowers are spent, when the province Province 
B & Q - frugality is a philosophy of survival